Author: Isaac Kramnick
Publisher: Penguin (Non-Classics)
Keywords: portable, library, viking, reader, enlightenment
Number of Pages: 704
Published: 1995-12-01
List price: $18.00
ISBN-10: 0140245669
ISBN-13: 9780140245660
The Age of Enlightenment of the 18th century, also called the Age of Reason, was so named for an intellectual movement that shook the foundations of Western civilization. In championing radical ideas such as individual liberty and an empirical appraisal of the universe through rational inquiry and natural experience, Enlightenment philosophers in Europe and America planted the seeds for modern liberalism, cultural humanism, science and technology, and laissez-faire Capitalism. This volume brings together works from this era, with more than 100 selections from a range of sources. It includes ex
Author: David Lewi
Publisher: Penguin (Non-Classics)
Keywords: portable, library, reader, renaissance, harlem
Number of Pages: 816
Published: 1995-06-01
List price: $18.00
ISBN-10: 0140170367
ISBN-13: 9780140170368
The Portable Harlem Renaissance Reader (Portable Library)This collection magnificently represents the great voices of this era. The volume includes the work of some forty-five Renaissance figures: short fiction and self-contained novel excerpts by Zora Neale Hurston, Nella Larsen, Wallace Thurman, and Jean Toomer; poems by Gwendolyn Bennett, Countee Cullen, Jessie Redmon Fauset, Langston Hughes, and Claude McKay; essays, manifestos, speeches, and nostalgic reminiscences by Romare Bearden, W. E. B. Dubois, Marcus Garvey, James Weldon Johnson, Alain Locke, and Richard Wright.
Authors:Philip K. Y. Young, John J. McAuley,
Publisher: Wiley
Keywords: portable, mba, series, economics
Number of Pages: 304
Published: 1994-04-13
List price: $49.95
ISBN-10: 0471595268
ISBN-13: 9780471595267
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve’s role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Incl
Authors:Liam Fahey, Robert M. Randall,
Publisher: Wiley
Keywords: portable, mba, series, strategy
Number of Pages: 414
Published: 2000-01-15
List price: $64.95
ISBN-10: 0471197084
ISBN-13: 9780471197089
Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard’s Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming succ
Authors:Charles D. Schewe, Alexander Hiam,
Publisher: Wiley
Keywords: portable, mba, series, marketing
Number of Pages: 497
Published: 1998-04-06
List price: $65.00
ISBN-10: 0471193674
ISBN-13: 9780471193678
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company’s good fortunethe customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright,
Authors:William D. Bygrave, Andrew Zacharakis,
Publisher: Wiley
Keywords: portable, mba, series, entrepreneurship
Number of Pages: 504
Published: 2009-12-02
List price: $34.95
ISBN-10: 0470481315
ISBN-13: 9780470481318
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you’re planning to start your own business, you’d best s
Author: William Kittredge
Publisher: Penguin (Non-Classics)
Keywords: portable, library, western, reader
Number of Pages: 624
Published: 1997-07-01
List price: $20.00
ISBN-10: 0140230262
ISBN-13: 9780140230260
An anthology of stories, poems, Native American tales, and essays captures the spirit, history, and beauty of the West, beyond the legendary tales of the wagon train and cowboy, in works by Joy Harjo, Edward Abbey, N. Scott Momaday, Wallace Stegner, Robinson Jeffers, and many other notable writers. Original."
