Authors:Rohit Bhargava, Guy Kawasaki,
Publisher: McGraw-Hill
Keywords: foreword, guy, kawasaki, brands, authenticity, included, companies, lose, personality
Number of Pages: 302
Published: 2008-05-01
List price: $22.95
ISBN-10: 0071545212
ISBN-13: 9780071545211
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor o
Author: Guy Kawasaki
Publisher: Harper Paperback
Keywords: dream, selling
Number of Pages: 352
Published: 1992-08-03
List price: $15.00
ISBN-10: 0887306004
ISBN-13: 9780887306006
Guy Kawasaki’s phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a caus
Author: Kyozi Kawasaki
Publisher: World Scientific Publishing Company
Keywords: patterns, statistics, dynamics, formation
Number of Pages: 2
Published: 1993-09
List price: $130.00
ISBN-10: 9810215339
ISBN-13: 9789810215330
Patterns are becoming the focal point of many areas of scientific endeavour in recent years, owing to the progress of computer science, laboratory experiments and observations and analytical tools. This book brings together articles by experts in these fields.
Authors:Matthew E. May, Guy Kawasaki,
Publisher: Broadway Busine
Keywords: missing, something, ideas, elegance, pursuit
Number of Pages: 224
Published: 2009-05-19
List price: $23.95
ISBN-10: 0385526490
ISBN-13: 9780385526494
What made the Sopranos finale one of the most-talked-about events in television history?Why is sudoku so addictive and the iPhone so irresistible?What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?Elegance.In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegan
Author: Ron Wright
Publisher: Primedia
Keywords: personal, watercraft, clymer, w801, jet, ski, kawasaki
Number of Pages: 608
Published: 1990-06-01
List price: $34.95
ISBN-10: 0892875828
ISBN-13: 9780892875825
Author: Guy Kawasaki
Publisher: Portfolio Hardcover
Keywords: guide, anyone, starting, anything, hardened, battle, start, time, tested, art
Number of Pages: 226
Published: 2004-09-09
List price: $26.95
ISBN-10: 1591840562
ISBN-13: 9781591840565
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies?whether you are dreaming of starting the next Microsoft or a not-for-profit that?s going to change the world. It also shows managers how to unleash entrepr
Author: Matthew Coom
Publisher: Haynes Manuals, Inc.
Keywords: manuals, haynes, zx600, kawasaki
Number of Pages: 270
Published: 2004-04-09
List price: $42.45
ISBN-10: 1844250652
ISBN-13: 9781844250653
Every Haynes motorcycle manual is based on a complete teardown and rebuild, and contains hundreds of photos with step-by-step instructions, comprehensive routine maintenance and troubleshooting information, and detailed wiring diagrams.
