Author: Alfred C. Snider Robert B. Huber
Publisher: International Debate Education Associatio
Keywords: argument, influencing
Number of Pages: 209
Published: 2005-12-30
List price: $24.95
ISBN-10: 1932716076
ISBN-13: 9781932716078

A basic text for citizens, professionals and debaters of all types. This book introduces readers to the basic types of arguments and how to criticize and engage them, including induction, deduction, and causation. Readers will be familiarized with the ways in which advocates support their arguments and how to criticize and engage these forms of support, including historical data, statistics, examples, anecdotes, expert testimony and common experience. Readers will also encounter how to prepare for argumentative situations and how to conduct themselves within them, including debates, panel disc

Author: Dr. Brad McRae
Publisher: Sage Publications, Inc
Keywords: claiming, value, creating, art, influencing, skills, negotiating
Number of Pages: 208
Published: 1997-10-15
List price: $61.95
ISBN-10: 0761911855
ISBN-13: 9780761911852

Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, this book presents a two-step process towards mastery of negotiating and influencing skills. Step one involves the development of skills by means of interactive exercises and step two the application of these negotiating skills which have been carefully constructed to help the reader develop and broaden his or her negotiation style and become more flexible and fluid in approach. Negotiating and Influencing Skills addresses how to negotiate with difficult people and in difficult

Author: Michael F. Staley
Publisher: Fire Engineering Book
Keywords: influencing, others, motivating, inspiring, leader, igniting
Number of Pages: 156
Published: 1998-09-01
List price: $29.00
ISBN-10: 0912212713
ISBN-13: 9780912212715

There is no lack of available material and educational programs to teach you everything you ever wanted to know about "management". The bad news is that management isn’t the same as leadership. Confusing management and leadership is easy. But management is how an order is carried out. Leadership is why the order was there in the first place. You want to be a leader. This book will show you how!

Author: Russell Granger
Publisher: McGraw-Hill
Keywords: people, decisions, influencing, science, new, triggers
Number of Pages: 240
Published: 2007-12-17
List price: $24.95
ISBN-10: 0071544372
ISBN-13: 9780071544375

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the �Yes� response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain�s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional trig

Authors:Professor Philip Kotler, Nancy R. Lee,
Publisher: Sage Publications, Inc
Keywords: behaviors, influencing, marketing, social
Number of Pages: 456
Published: 2007-12-17
List price: $70.95
ISBN-10: 1412956471
ISBN-13: 9781412956475

A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.New to the Third Edition Features many updated cases and includes c

Author: Bill Stinnett
Publisher: McGraw-Hill
Keywords: understanding, influencing, customers, sales, maximize, customer, winning, strategy, think
Number of Pages: 288
Published: 2004-10-29
List price: $16.95
ISBN-10: 0071441883
ISBN-13: 9780071441889

How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don’t understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inn

Author: Bill Nothstine
Publisher: Crisp Learning
Keywords: fifty, minute, series, crisp, strategies, others, handbook, persuasive, influencing
Number of Pages: 88
Published: 1989-06-01
List price: $13.95
ISBN-10: 093196184X
ISBN-13: 9780931961847

Influence others more effectively through written and verbal communication. Exercises and examples help you understand your audience and influence them accordingly. Learn how to determine the responsiveness or resistance to ideas and how to change resistance into receptiveness. Learning Objectives: To present basic strategies for achieving influence. To show how to overcome resistance. To explain the obstacles to influence.