Website Planner: A Practical Guide To Planning Your Web Presence

Book Description:

There is plenty information about how to build a website, but the more important questions of website development, why build and what to build, are often overlooked. This book asks the questions that need to be answered to properly plan a website. It explains the importance of justifying a web presence, and guides the reader in building a website relevant to his/her business objectives. This is a primer to inform the reader about website issues and a workbook that outlines a clear, step-by-step, practical method to develop an effective website. Ben Mitchell discusses the common types of website content, such as company information; shopping carts; discussion forums; virtual tours; news; case studies; contact details, and explains why this content is useful and provides relevant examples. Written in a conversational tone, Website Planner: A Practical Guide to Planning Your Website doesn’t get bogged down in technical jargon. Using this book will reduce the risk of wasting money on a website that does not suit your business, and will help you save time and money.