The Asian Insider: Unconventional Wisdom for Asian Business

Author: Michael Backma
Publisher: Palgrave Macmilla
Keywords: asian, business, wisdom, unconventional, insider
Number of Pages: 256
Published: 2004-06-19
List price: $47.95
ISBN-10: 1403916578
ISBN-13: 9781403916570

Book Description:

Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author’s direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

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